Spotted today, Google appears to be testing integrating reviews from other sources more prominently in the Knowledge Graph Google Business listings. Several hotel and resort searches uncovered a brand-new feature: showing reviews from portal booking … [Read more...] about Google Integrating Reviews From TripAdvisor, Others In Local Business Ratings
Google Testing New Callouts For Travel In Business Listings
Google is testing a new callout added into Business Listings to drive more traffic to their travel guides. Spotted today, Google is automatically adding this under the contact information for this business with a link and small image/graphic about … [Read more...] about Google Testing New Callouts For Travel In Business Listings
Bing Is Testing A Fully Functioning Real Estate Search
Spotted by a reader, Bing is testing a new real-estate search tool and embeds MLS and property data directly into the search results. When testing queries around real estate and homes for sale, the callout allows for the searcher to sort by price, … [Read more...] about Bing Is Testing A Fully Functioning Real Estate Search
Google Testing Callout Extensions Location In AdWords
I saw a small but interesting test today -- the order of extensions in Google AdWords. Google appears to be testing adding the callout extensions above the ad copy. In Google's documentation as well as the past callouts have always been under the ad … [Read more...] about Google Testing Callout Extensions Location In AdWords
Google Testing New Larger Rating Extension
Spotted today by reader Jeff Mainwood of 4 Ps Marketing was this new ratings extension. With a much larger layout and more prominent size compared to the normal ratings extension, this is an interesting Google test for PPC managers. It is a little … [Read more...] about Google Testing New Larger Rating Extension