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Google Testing New In-Depth Article Format On Mobile

April 22, 2015 By CW O'Connell

John Doherty spotted a new format for in-depth articles on mobile searches. He posted the image on Twitter while searching for something a bit different.

For the query ‘money’, Time Magazine is currently getting a new side-scrollable format for in-depth articles. It reminds me of the old carousel format from local search that went away late last year.

I was able to recreate the results by searching ‘money’ on my iPhone in Safari. There were 12 articles in total — all partially matching the original query. All of the articles were from Time.

Have you seen anything similar in mobile search? This is likely a testing format for in-depth articles with Google’s new focus on mobile search.

in-depth-mobile-google-test-graphic

 

Filed Under: In-Depth

About CW

Here to demystify the world of Google AdWords and do one thing: make you more money.

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